Prizes and Awards:

Since its opening in September of 2000, the Levi Strauss Museum was honoured with several international awards.

Schmuckziegel of the Fränkische Schweiz Verein:

In autumn of 2000, immediately after its opening, the Levi Strauss Museum was awarded the “Schmuckziegel” (Ornamental Tile) of the Franconian Switzerland Society. It honours the active work of the Levi Strauss Museum for their “outstanding Franconian and local identity.”

Red Dot Award

Logo Red Dot

The “Red Dot” for highest design quality was awarded to the Levi Strauss Museum Jeans & Cult in 2001 by the Design Centre of Nordrhein Westfalen with its headquarters in Essen. Since 1954, this institution has functioned as mediator between the economy, enterprises and designers and it is the leading institution in this field. From the whole 2,512 competitors of 22 countries who applied for the design prize, fewer than seven percent were awarded the prestigious trophy of the design world.

Special Commendation in the European Museum of the Year Award 2002

European Museum Logo

In 2002, the museum received its biggest award yet, the awarding of a special commendation in the European Museum of the Year Award.    

The application process began with a written application in 2001. In the following months, a total of 61 European Museums from 21 countries all over Europe were visited and assessed by members of the jury of the European Museum Forum, which awards the prize every year to interesting new museums. The museums were evaluated on the public quality of the museum, their presentation of the collection, the atmosphere of the museum, amenities for visitors, business management and the role of the museum in the community. In January 2002 the Levi Strauss Museum, along with a few other museums, were finally nominated for the inclusion on the list of selected candidates for the Awards. The process ended with a celebration in Luxembourg, where the Levi Strauss Museum was honoured for their achievements.

The jury, whose members come from 13 different European countries, took the time to note that the museum is a unique example of a local museum with an international audience. Furthermore, the committee praised the museum as a model for co-operation between volunteer effort, professional expertise and a forward-looking local authority.