Jeans and their wearers – traces of life on denim

worn items made from the blue fabric. His extensive collection now comprises 14,000 pairs of trousers and jackets from a wide variety of brands. Particular attention is paid to the fading, the signs of wear and tear, which become more pronounced the more intensively the textiles are worn. Ruedi Karrer presents his exuberant collection in his private “Jeansmuseum Of Heaviest Fadings” in Zurich. As “@swissjeansfreak,” he is connected to a worldwide denim community via social media.

Selected pieces from Ruedi Karrer's collection and their exciting stories will be presented at the Levi Strauss Museum in Buttenheim from July 31 to September 16, 2025.

Immerse yourself in the world of jeans and discover what they reveal about people!

Veröffentlicht am 20.08.2025

25 YEARS OF THE LEVI STRAUSS MUSEUM – 31.05. – CELEBRATE WITH US!

Book tickets here >>

31.05.25 Admission from 6.30 pm

Secure your ticket and experience an unforgettable anniversary night with a big fashion show in Buttenheim!
Enjoy the exquisite three-course fashion dinner with your loved ones and friends at the unique 100-metre catwalk table … or treat yourself to a ticket for a charming evening with food & drinks, show interludes, live band: Huebnotix, and much more.

The event takes place in all weathers. Errors and changes excepted.

Veröffentlicht am 25.03.2025

“Buttenheim’s Next Jeans Models” wanted: Casting for the big Levi Strauss anniversary show!

To mark the 25th anniversary of the Levi Strauss Museum in Buttenheim, a spectacular open-air event will take place in Marktstraße on May 31, 2025. The highlight of the evening will be the Levi's fashion show on a 100-metre-long catwalk - and “Buttenheim's Next Jeans Models” are being sought!

Model casting:
Take part and conquer the catwalk!
The Levi Strauss Museum invites fashion-loving women and men aged 16 and over to take part in the big fashion show casting. We are looking for 25 women and 25 men who enjoy modeling, presenting different jeans outfits and who like to wow the audience. The selected models can look forward to professional model training and will present the cool denim trends on the anniversary evening. A team of professional stylists, hairdressers and make-up artists will ensure the perfect appearance.

Requirements:

Minimum age: 16 years

Clothing sizes: Women: 34, 36, 38, 40 / XS, S, M or jeans sizes 29, 30, 31, 32

Men: 48, 50, 52 / M, L or jeans sizes 31, 32, 33, 34

Casting date: March 17, 2025, 6:30 pm at the Levi Strauss Museum, Buttenheim

Casting dress code: Jeans and white T-shirt

An evening full of experiences: In addition to the fashion show, guests can expect an exclusive
three-course menu at the catwalk table for 300 guests. There will be snacks, numerous attractions and a view of the catwalk for walkers.

The live band “Huebnotix” will provide the perfect musical backdrop, while smaller shows will accompany the dinner. begleiten. Gegen 21:00 Uhr beginnt die große Fashionshow – ein Highlight, das man nicht verpassen sollte!

Veröffentlicht am 06.03.2025

The Denim Legends by British textile artist Ian Berry complement the special exhibition “The Greatest Story Ever Worn”.

They use denim to create portraits of 33 jeans personalities.

Veröffentlicht am 05.06.2023

The Greatest Story Ever Worn – 150 Years Jeans

The special exhibition takes you on a journey through the history of this special garment - from the gold digger camps in California to the cinema screens and catwalks of the fashion capitals. The legendary blue trousers were never a piece of clothing like any other, but always embodied a lifestyle. Jeans accompanied the women's rights movement, the gay rights movement, the most diverse youth cultures and the American civil rights movement. In the former Eastern Bloc, they were seen as an object of nostalgia and a political statement. In the meantime, they have established themselves as a fashionable item of clothing in all social classes. And the blue trousers have always remained authentic. The exhibition is on display until 18 February 2024.

Veröffentlicht am 01.06.2023