The Greatest Story Ever Worn – 150 Years Jeans

The special exhibition takes you on a journey through the history of this special garment – from the gold digger camps in California to the cinema screens and catwalks of the fashion capitals. The legendary blue trousers were never a piece of clothing like any other, but always embodied a lifestyle. Jeans accompanied the women’s rights movement, the gay rights movement, the most diverse youth cultures and the American civil rights movement. In the former Eastern Bloc, they were seen as an object of nostalgia and a political statement. In the meantime, they have established themselves as a fashionable item of clothing in all social classes. And the blue trousers have always remained authentic. The exhibition is on display until 18 February 2024.